It's easy to become overwhelmed with promoting yourself and your business, especially with all the social media outlets which are supposed to make your life easier. When I create a listing on my shop, I share it with Facebook and Twitter, pin it to Pinterest, upload the pictures to a online fibre community which I then link back to my listing. Share the listing with relevant groups within the community, post about it on Instagram and update my website. This takes a colossal amount of time and that's just for ONE listing. I really needed a quicker way to share my updates so that I could get back to creating.
There are several programs and apps offered that will schedule posts for you or share on Pinterest, or tell you who to follow - or unfollow on Twitter. Etsy also has a page devoted to apps that will help. If you go into your "Shop Stats" and scroll down, to the right you will see a section for Education and Support and in this area, there is a lot of useful information. If you click on "Shop Apps", you will be taken to 10 pages worth of helpful tools to make your life easier.
I also find it helps to keep an agenda or planner handy. I can keep track of my schedule, and see what is coming up a week or so in advance. I can also plan my week ahead of time in case things start piling up on me come Tuesday. Planners are also great because if a new idea comes to me, I can quickly jot it down and have all these things in one place. I used to grab little bits of paper to write down my plans or to-do lists but once I tucked them away in my purse, I forgot about them or they got lost in the shuffle and when I wanted to know what that great idea was - poof, it's gone. The notes I have left, I have pinned on my bulletin board above my desk.
It also doesn't hurt to sit down and think of a few things to keep your Facebook page or Blog active. I found this list on Pinterest that might spark a few ideas for you.
Most importantly - take time to relax. This will probably be the hardest part. You don't want your passion to become a burden. If you miss updating your shop with your newest product one day - it's ok.
~ "It doesn't matter how slowly you are going, as long as you don't stop" Confucius